Communicative competence of medical and pharmaceutical employees and their work efficiency

Communicative competence of medical and pharmaceutical workers is an integral component professional, as it provides representation professional knowledge in certain situations oral or written communication, which, according to various data, takes up more than 60% working time. The efficiency their work depends on the ability communicate different production conditions, primarily stressful situations. Therefore, these categories specialists need master rules deontology, acquire skills culture speech, cultivate caution handling word hone use for psychotherapeutic purposes. purpose scientific analyze ways methods communication with patients/clients from point view effective influence. Material. Fiction films about life specialists, personal experience. Methods. Descriptive, comparative, analysis synthesis. Conclusions. effectiveness activity determined by a set knowledge, abilities, multiplied think critically speak well, respond quickly problems emergency Such qualities upbringing, politeness restraint, well mastery psychological techniques tactics, play big role. In future, results study can form basis practical recommendations regarding speech culture, particular, normative usage.